{"id":506,"date":"2023-10-17T19:06:32","date_gmt":"2023-10-17T17:06:32","guid":{"rendered":"https:\/\/acedeca-france.com\/?page_id=506"},"modified":"2023-10-19T09:37:53","modified_gmt":"2023-10-19T07:37:53","slug":"formation-la-theatralisation","status":"publish","type":"page","link":"https:\/\/acedeca-france.com\/index.php\/formation-la-theatralisation\/","title":{"rendered":"La th\u00e9\u00e2tralisation"},"content":{"rendered":"\n<p>La&nbsp;th\u00e9\u00e2tralisation&nbsp;du point de vente est une d\u00e9marche ponctuelle ou permanente qui consiste \u00e0 mettre en sc\u00e8ne l&#8217;offre commerciale d&#8217;une enseigne ou d&#8217;une marque.<\/p>\n\n\n\n<p>Le but est de favoriser l&#8217;acte d&#8217;achat par la cr\u00e9ation d&#8217;une ambiance favorable, voire &#8220;euphorisante&#8221;, et d&#8217;augmenter la fr\u00e9quentation du point de vente.&nbsp;<\/p>\n\n\n\n<p>Apprenez les techniques d\u2019animation et de mise en sc\u00e8ne des produits, l\u2019importance des 5 sens, la gestion du balisage et de l\u2019affichage, ainsi que l\u2019optimisation des surfaces de vente. Maximisez l\u2019impact visuel de votre rayon et cr\u00e9ez une exp\u00e9rience de shopping immersive<\/p>\n\n\n\n<p><strong>Mise en sc\u00e8ne de l\u2019offre<\/strong><\/p>\n\n\n\n<p><strong>L\u2019ambiance au c\u0153ur de l\u2019exp\u00e9rience client<\/strong><\/p>\n\n\n\n<p><strong>Augmenter la lisibilit\u00e9 de l\u2019offre par une segmentation de l\u2019assortiment<\/strong><\/p>\n\n\n\n<p><strong>Le marketing polysensoriel \u00ab\u00a0 le spectacle en magasin\u00a0\u00bb<\/strong><\/p>\n\n\n\n<p><strong>Le design de votre PDV doit refl\u00e9ter son positionnement<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/acedeca-france.com\/wp-content\/uploads\/2023\/10\/fleg-1024x576.png\" alt=\"\" class=\"wp-image-538\" srcset=\"https:\/\/acedeca-france.com\/wp-content\/uploads\/2023\/10\/fleg-1024x576.png 1024w, https:\/\/acedeca-france.com\/wp-content\/uploads\/2023\/10\/fleg-300x169.png 300w, https:\/\/acedeca-france.com\/wp-content\/uploads\/2023\/10\/fleg-768x432.png 768w, https:\/\/acedeca-france.com\/wp-content\/uploads\/2023\/10\/fleg-1536x864.png 1536w, https:\/\/acedeca-france.com\/wp-content\/uploads\/2023\/10\/fleg.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La&nbsp;th\u00e9\u00e2tralisation&nbsp;du point de vente est une d\u00e9marche ponctuelle ou permanente qui consiste \u00e0 mettre en sc\u00e8ne l&#8217;offre commerciale d&#8217;une enseigne ou d&#8217;une marque. Le but est de favoriser l&#8217;acte d&#8217;achat par la cr\u00e9ation d&#8217;une ambiance favorable, voire &#8220;euphorisante&#8221;, et d&#8217;augmenter la fr\u00e9quentation du point de vente.&nbsp; Apprenez les techniques d\u2019animation et de mise en sc\u00e8ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-506","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La th\u00e9\u00e2tralisation -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acedeca-france.com\/index.php\/formation-la-theatralisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La th\u00e9\u00e2tralisation -\" \/>\n<meta property=\"og:description\" content=\"La&nbsp;th\u00e9\u00e2tralisation&nbsp;du point de vente est une d\u00e9marche ponctuelle ou permanente qui consiste \u00e0 mettre en sc\u00e8ne l&#8217;offre commerciale d&#8217;une enseigne ou d&#8217;une marque. 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